A new chip shop officially opened its doors on Kingston's Villiers Road today (Thursday, 19 March).

Opening at 4.30pm on Thursday, The London Chip Club saw queues of locals eager to try out the town's newest chippy from 4pm.

Despite the hordes of people bustling into the venue, the super friendly staff remained calm under pressure and there were many smiling faces as they received their takeout boxes filled with food freshly made upon ordering.

To celebrate the grand opening, London Chip Club is offering its first 100 customers a 10 per cent discount for life.

It also has loyalty cards for its regulars and will be giving out gold cards next weekend so customers can enjoy a 10 per cent discount when ordering at the chippy next month.

Located opposite Athelstan Recreation Ground, London Chip Club is the perfect place to enjoy some proper fish and chips after a long day playing in the park, and the menu is varied, with several types of fish on offer, and very reasonably priced.

The venue is slightly small, but big enough to welcome several customers at a time and pristinely clean.

Behind the brand are four operators who have spent years running fish and chip shops, learning what works, what does not, and what customers really value. London Chip Club is the culmination of that experience, brought together into one clear idea.

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It aims to "create a traditional chippy with a modern twist".

Speaking about the opening, a London Chip Club spokesperson told Nub News:"This has been two and a half years in the making from concept to delivery, and Kingston felt like the perfect place to bring it to life.

"We love the community here. There is real energy, real pride, and we wanted to build something that feels like it belongs from day one."

That sense of belonging sits at the heart of the brand's concept. The menu is designed around what people actually want to eat, and the space itself has been created to feel part of the area rather than separate from it.

Because, it says, "the goal is not just to open a shop, but to become part of the fabric of Kingston".

The spokesperson added: "We are four people who have grown up in this industry."

"We have taken everything we have learned and put it into this. It is our experience, our standards and our belief in what a modern chip shop can be. But most importantly, we want it to feel like Kingston's."

London Chip Club's menu reflects that thinking. Classic fish and chips sit alongside pies, burgers, chicken, sides and desserts, offering something for families, regulars and first timers alike.

Customers of the chippy can walk in or pre order online, "but the ambition goes beyond convenience," says the spokesperson.

They added: "This is about creating a place people choose, not just because it is nearby, but because it feels right."

London Chip Club is open until 9pm.