Kingston-born actor Tom Holland's non-alcoholic beer was launched in Selfridges yesterday, Thursday, 19 March.

Bero, which is inspired by the Spiderman actor's own personal journey towards sobriety, can now be purchased in boxes of six, available both online and in-store across Selfridges locations. 

Shoppers can find these offerings displayed in fridges on the drinks aisle. 

To promote this new listing, Bero representatives will conduct in-store sampling on select dates in April 2025, allowing customers to experience the unique flavors firsthand.

Bero has three flavours, all representing different aspects of Holland's life, including one, The Kingston Golden Pils, inspired by his hometown of Kingston.