Goldsmiths, which is one of the UK's leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, has unveiled its refurbished showroom in Kingston.

The retailer, which previously had a showroom in the Ancient Market Place, opened the doors to its newly refurbished and relocated showroom on the ground floor of the Bentall Centre last Friday (23 May).

The new showroom boasts a fresh interior and dedicated branded areas for world-leading watchmakers TAG Heuer, Longines and Tissot but no longer sells items from Omega.

The new showroom has a dedicated area for Tag Heur (Credit: Tilly O'Brien)

Each area is thoughtfully designed to reflect the unique identity of each of brand, allowing clients to immerse themselves in the luxury and craftsmanship that the timepieces represent.

In addition, carefully curated window displays featuring Tudor and Rado draw in local residents and visitors alike.

Goldsmiths also showcases a stunning selection of fine jewellery from its own brand collections. With each piece of designed to suit many styles and tastes, you are sure to find a piece you'll love.

Goldsmiths Kingston sells watches and a selection of jewellery from its own brand collection (Credit: Tilly O'Brien)

Craig Bolton, president of The Watches of Switzerland Group UK and Europe, said: "We are delighted to announce the refurbishment of our Goldsmiths showroom in Kingston upon Thames.

"The introduction of dedicated branded areas for TAG Heuer, Longines and Tissot, alongside brands such as Tudor, significantly enhances the luxury retail experience for new and existing clientele.

"This refurbishment represents our commitment to providing clients with an exceptional selection of luxury timepieces and jewellery in a modern, inviting space.

"Our friendly and knowledgeable team look forward to welcoming you and helping you to find the perfect piece."

One of the showroom's staff members said: "The new showroom is very contemporary and elegant."