Kingston upon Thames has been ranked among the five least vain places to live in London according to recent data gathered by a leading distributor to the hair and beauty industry, Chris & Sons.

The company mapped the number of hairdressers and beauty salons as well as their annual turnovers across all boroughs in the capital, and Kingston upon Thames was ranked a humble fifth from bottom.

Westminster topped the rankings, with the swaggering borough boasting 465 stores with £170,350 in turnovers. Kensington and Chelsea, Camden and neighbouring borough Richmond upon Thames followed in fourth.

Amongst the modest at the bottom end of the table, Kingston upon Thames was placed fifth from last after Merton, Redbridge, Sutton and Waltham Forest.

Kingston upon Thames has 130 hair salons and barbershops with annual turnovers of around £35,747.

Andrew Vassiliou, Director of Chris & Sons said: "It is no surprise that us Brits like to keep well-groomed, however, we were shocked to find out that back in 2019 a record-breaking £8.6 billion was spent at hairdressers and personal care salons in the UK.

"We know first-hand that the hairdressing and beauty industry has been one of the hardest hit by the UK's pandemic lockdowns, with turnover falling by an average of 45% in 2020 compared to 2019. However, we are confident that the industry will continue to bounce back and grow, just as it did before."

Chris & Sons is the UK's leading independent distributor to the hair and beauty industry which works with renowned brands such as Schwarzkopf, L'Oreal and Olaplex. To find out more, visit their website here.