Dunelm completes freehold acquisition in Kingston

By Tilly O'Brien 17th Apr 2025

Dunelm sees Kingston as a 'key target area for white space' (Image via Google Maps)
Dunelm sees Kingston as a 'key target area for white space' (Image via Google Maps)

Homewares retailer Dunelm has revealed that it has completed a freehold acquisition in Kingston upon Thames, "a key target area of 'white space'", which the group expects to open in FY26.

This follows the retailer's "strong sales" over its third quarter, as the group generated over six per cent growth across its homewares and furniture categories.

CEO Nick Wilkinson stated that the group "had a good third quarter, with strong growth and further strategic progress" and that "the Dunelm brand continues to attract a broad range of customers."

Its sales over Q3 grew to £462m, with digital sales up four percentage points to 41 per cent.

The group stated that its profit before tax for the full year 2025 would be in line with consensus, which is £208, with a range of £204m to £214m.

Dunelm said it has made "further progress" with its strategic priorities, which focus on its approach to sustainable, long-term growth and build on its proposition "as the Home of Homes."

As it continues to connect with more customers, the group is "increasingly using data and insight to drive decision-making across the business." This includes enhancing the digital experience and expanding stores.

Over Q3, the group opened two new stores, one in Merthyr Tydfil and the other in Bracknell, bringing the total to 200. It added that it will open five new superstores in the whole year.

     

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