A new Pour Moi store opened its doors in the Ancient MarketPlace yesterday, 7 November.

The 2465 sq ft store is Pour Moi's fourth physical space.

The store sells selection of Pour Moi's lingerie and swimwear collections and bestsellers from its nightwear, sportswear, and clothing ranges.

It also features in-house bra fitters, allowing customers to have their bra size measured.

The new space is part of a nationwide retail expansion, with Pour Moi having additional plans to expand to other cities across the UK, as well as launching in retailers Marks & Spencer and soon John Lewis online.

Founder and CEO Michael Thomson said: "Pour Moi was founded on the belief that every woman deserves to feel confident and comfortable in their own skin. We are so excited to be able to bring our much-loved products and showcase the very best of Pour Moi to the south of the country in Kingston Upon Thames."

Maria Ryan, sales and marketing director at Pour Moi, added: "We are thrilled to choose Kingston Upon Thames as the latest location for Pour Moi's store expansion. The ancient market town is a shopping hub that offers customers both luxury and high street brands and we're delighted to be the latest retail space opening in the busy and bustling town centre in Market Square."