Kingston Council has approved a new policy to limit ads for unhealthy food and drink across all council-owned spaces to improve public health and tackle rising obesity levels.

The guidelines mean that items high in fat, salt, and sugar will no longer be promoted in areas managed by the local authority.

The policy comes after  existing restrictions on ads for alcohol, gambling, and e-cigarettes.

The decision was made by councillors during a People Committee meeting in June and the council hopes to reduce the visibility of unhealthy food marketing and promote better eating habits in the borough.

The changes will come into effect as and when the council awards new advertising contracts or renews current ones.

Cllr Hamad, Portfolio Holder for Public Health in Kingston said: "Improving health and wellbeing for residents and reducing health inequalities is a priority for Kingston Council.

"Introducing these restrictions will lead to a significant reduction in adults' and children's exposure to unhealthy food and drink advertising in the borough."

The council developed the policy in partnership with Sustain, a charity that promotes healthy food systems.

Fran Bernhardt, Commercial Determinants Coordinator at Sustain said: "We're delighted to have worked with Kingston Council to prioritise children's healthy by switching the spotlight away from unhealthy foods and drinks.

"We hope the terrific news from Kingston will inspire even more councils to take this important step for their residents' health."

This move supports Kingston's long-term health goals, as outlined in its Joint Local Health and Wellbeing Strategy 2025-28 and Healthy Weight Strategy.

It also aligns with the London-wide Million Hearts and Minds campaign, which works for the reduction of cardiovascular disease, and has already been supported by campaign group, Bite Back, and young locals.